Supporting WOXY
18 months ago, I posted about the signing off of WOXY.com, as the financial burden of running both a land and internet based independent radio station became too much. The air waves went sadly silently when they could not raise the money necessary to continue to be independent.
After a brief silence, the station received an anonymous donation that would allow them to stay online for 12 months – buying time for them to organize a new business model. They managed to stretch it for 18 months, but the advertising model they hoped for never took hold. There is some interesting commentary on why it did not work. Being an internet-only radio station, traditional advertisers were not hip on using internet only advertising, while – since the station is audio, traditional banner style internet radio didn’t quite catch on due to the fact that people are not on the site per se. This is an interesting dilemma to those who study/think about the impact of technology.
So – they are turning to a subscription based model for the time being. For 33¢ a day (or $9.95/m) you can get crystal clear reception (although it says 2000 accesses a month … so for now I am leaving it on all the time heh). If any of you who read this space, who enjoy independent radio and would like to support the station – please go here and check out how you can support and keep listening to a great station with great DJ’s.
