Advertising within video games
The answer to advertisers’ sagging return-on-investment from television and print? If you believe this Yankee Group article, marketers are setting their sites on video games. Is there no sacred ad-free space left in our consumerist world that someone won’t sell out on?
Associate Professor of Interactive Media Theory & Design at Harrisburg University. I research Digital Games, Play, Sociality, Avatars, Toxicity, and Social Norms & Boundary Keeping. Thoughts and ramblings on this site are my own as I grapple with all the things professional and personal and everything in between. View more posts
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